FreshMenu Beef

FreshMenu Beef is a complete food for adult dogs, regardless of breed or size. With its high meat content and hearty aroma, it's especially the right choice for active and fussy dogs that need a tasty, nutrient-rich meal.

Yes. It fully supplies your dog with everything it needs each day – energy, essential nutrients, vitamins, minerals and trace elements. You don't need to supplement anything.

Yes. Beef is the only animal protein source – no mix of different meats. That keeps the recipe simple and is handy when you want to know exactly what your dog is eating, for example while monitoring intolerances.

Yes. As a complete food it supplies older dogs with everything they need too. As beef is richer than our lighter recipes, simply keep an eye on the right portion size for calmer seniors.

Many dogs tolerate beef well as a reduced single-protein recipe. If your dog has a known beef allergy, it isn't the right choice – our Sensitive varieties Horse or Venison are the better fit then. For very fat-sensitive dogs, our lean Chicken can be the lighter alternative.

Both are complete foods for adult dogs but set different priorities. Beef is richer, with a high meat content, hearty aroma and natural iron. Chicken is lower in fat and especially easy to digest. Which variety suits better depends mainly on your dog's taste and tolerance.

The base is fresh beef as the only animal protein source, rounded out with potato, carrot, broccoli, pear, strawberry, hemp oil and natural prebiotics. Potato provides easily digestible energy, carrot and broccoli add fibre and micronutrients, and strawberry contributes natural antioxidants. Every ingredient has a purpose – nothing is filler.

FreshMenu Beef has a high meat content of 62% from muscle meat, heart and liver. This provides high-quality animal protein and a high nutrient density. With around 5.9% fat and 104 kcal/100 g, it's richer than our lean chicken.

The beef share (62%) is made up of beef meat (28%), beef heart (28%) and beef liver (6%). Heart and liver are high-quality offal in food-grade quality that naturally provide valuable nutrients such as iron, vitamin B12 and taurine – much like a dog would take in from prey in the wild.

Hemp oil provides essential omega-3 and omega-6 fatty acids. The body can't produce them itself. They support normal skin function, contribute to a healthy coat and are involved in numerous metabolic processes.

Yes. Chicory, psyllium husks and coconut flour provide the prebiotics. They serve as food for beneficial gut bacteria and support a healthy gut microbiome.

Basil, parsley, marjoram and thyme provide natural plant compounds and round off the recipe in terms of flavour.

Yes. Beef is grain-free and sugar-free – completely without preservatives, colourings, flavourings or flavour enhancers.

Every FreshMenu is supplemented with vitamins, minerals and trace elements as needed – via our in-house PreMix. We only add what is genuinely required. What the ingredients already provide naturally, we don't add artificially.

No. As a complete food, FreshMenu Beef fully covers the needs of a healthy adult dog.

The right amount depends on your dog's weight, age and activity level. The feeding calculator on this page gives you an initial guide. For adult dogs, the daily amount of beef ranges roughly from 150 g to 2,000 g depending on body weight. Keep an eye on your dog's weight and adjust as needed.

Give your dog's digestion a few days and mix the FreshMenu into the usual food step by step: days 1–3 around 25% beef, days 4–6 about 50%, days 7–9 around 75%, and from day 10 onwards 100%. If your dog already gets wet or fresh food, it can start straight away.

Yes. In the first few days, softer stools, mild flatulence or a changed stool odour can occur. It simply shows that digestion is adjusting to the fresh food – after about a week everything settles.

For the best tolerability we recommend the FreshMenu as a standalone meal. A clear separation of fresh or wet food and dry food makes digestion easier.

Yes. Many dogs enjoy variety in the bowl, and you can freely combine the varieties. With sensitive dogs it's best to introduce new varieties gradually. Switching isn't a must, though – if your dog is happy with beef, it can have it as a complete food long term.

Unopened: frozen at at least −18 °C, or up to 7 days in the fridge. Opened: up to 2 days in the fridge. FreshMenus you won't feed within the next 7 days are best frozen again.

Room temperature is ideal. It's gentle on the stomach, and aroma and flavour develop better – many dogs accept the food particularly well this way. Please don't heat it in the microwave; a brief lukewarm water bath in the sealed pouch is enough.

Freezing is one of the gentlest methods of preservation. It keeps freshness and quality intact – completely without preservatives.